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Advertising for People Who Don't Like Advertising

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Product details

Management number 231836489 Release Date 2026/06/18 List Price $0.34 Model Number 231836489
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This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break. Read more

ASIN B08XQWYNVQ
XRay Not Enabled
ISBN13 978-1780673981
Language English
File size 17.4 MB
Page Flip Enabled
Publisher Laurence King Publishing
Word Wise Not Enabled
Print length 227 pages
Accessibility Learn more
Screen Reader Supported
Publication date May 4, 2012
Enhanced typesetting Enabled

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